I am a researcher at the Ecole Supérieure de Technologie of Hassan II University of Casablanca, Morocco. I earned a PhD in management from this university in 2019, with a thesis on the effects of culture on worker motivation. I have also worked at the economic office of the embassy of Turkey in Morocco, and been a visiting doctoral researcher at the Stefan cel Mare University of Suceava, Romania.
My researches are mainly focused on cross-cultural management and marketing. I also operate as a marketing consultant with some of the biggest multinational companies in Morocco such as Mondelez, Samsung, Lenovo, Nestlé and else.