Who has more effective strategic communications?

The US.
75% (40 votes)
Russia.
8% (4 votes)
ISIS.
0% (0 votes)
The EU.
17% (9 votes)
The UK.
0% (0 votes)
Total votes: 53

Comments

Efficiency is the ability to get the maximum result with minimal input resources. Propaganda has many different goals in different countries. Propaganda in Islamic countries is oriented to religious-military ideology and such propaganda is here most effective.Propaganda in China focuses on achieving commodity and economic goals. Propaganda in Russia is more expensive and not very smart, based on the emotions and illiteracy of people but quite effective in the political sphere.Propaganda in the United States is the most concealed and politically confusing, expensive, but most widespread in the world.Propaganda in the UK has a more social and economic character, because we all would like to live and work there. The strongest countries in the world are the United States, Russia, China ... and their propaganda also has a great influence, but if we talk about the efficiency of propaganda, then in my opinion the EU's propaganda is most efficiency.Because, with smaller investments, it can get the best result.And the EU intelligently builds its strategic communications, reaches its goals, using the costs of other states. How in Ukraine says "Where two are fighting the third will wins".
  • 1
  • 2
  • 3
  • 4
  • 5
Total votes: 9
Peer vote

I chose Russia because, over the last years, its strategic communication started to be an often subject of discussion, in the newspapers, in the article from the internet, in the discussions from the TV, that pointed out all the factors that characterized propaganda, but still nobody can say, not even now, if Russia has or not a propaganda campaign. At a time when the Kremlin invests hundreds of millions of dollars in its main propaganda channels, Russia Today and Sputnik, and as the trolley campaigns (true factories of hundreds of thousands of false messages) are frozen, the European Union remains paralyzed in face of the growing influence of Russian propaganda. The Kremlin uses two main devices to shake the cohesion of the European Union. On the one hand, direct propaganda and the drowning of the internet through trolls: Russia Today and Sputnik now have offices in most Western countries, and they have a great influence on the Internet. On the other hand, Russia encourages and financially supports most of the extremist, right-wing or left-wing parties in the West, as well as separatist movements.
  • 1
  • 2
  • 3
  • 4
  • 5
Total votes: 10
Peer vote

Historically, America has been highly successful in national strategic communication and information operations. (WWI, WWII, Cold War). I believe that the United States, since its inception, used strategic communication to support national objectives. Strategic communication, political war, and psychological operations were used to great effect to influence friends and enemies alike.
  • 1
  • 2
  • 3
  • 4
  • 5
Total votes: 13
Peer vote

I chose the USA from the point of the time factor. So, Russia has more effective strategic communications at the short-term period (we are spectators of Putin's media and non-media efforts). But if we estimate the achievements of the government's propaganda which pursued in the interests of all country during long time (decades and more) the USA is in the first place.
  • 1
  • 2
  • 3
  • 4
  • 5
Total votes: 10
Peer vote

I don't believe it is a controversial fact that a very significant part of the strategic communication apparatus is almost completely monopolized by the U.S. Whether you regard mass-media entities such as "Hollywood" and the American film industry more broadly as part of that apparatus or not, it is undeniable that to the very least the influence that a clear piece of propaganda such as the "American Sniper" movie has on society is vast and far reaching, up to point that it can garner attention even from a disinterested, apolitical populace. Further, to be more specific, it has always been in the political agenda of the U.S to use this kind of soft power to leverage sympathy or support for various undertakings on the international world stage, and we can date this as early as the WWII bombing of Japan by the US, when a movie called "Thirty Seconds over Tokio" was produced to try and provide a justification for the bombings. On the other hand, more conventional means of strategic communication also sway in the favor of the U.S. In this sense according to "TVNewser", the average rating of the main television outlets of the US, Fox News and CNN, gather a viewership between 2,829,000 and 931,000 daily viewers, on the other hand, the main TV outlet that Russia has available for example, RT, only garners around 120,000 persons per day according to the "Daily Beast". So it can easily be understood, that in terms of strategic communication, at least when it comes to the means of propagation, which is in my opinion the most important aspect of this debate, the US clearly has the upper hand.
  • 1
  • 2
  • 3
  • 4
  • 5
Total votes: 9
Peer vote

In my opinion, US. And it's pretty simple. We live in a world where everyone is competing for attention. Communication professionals who can capture the attention of target audiences with strategic planning and compelling messages have a powerful advantage. Consider this and the entire power of the United States, it's easy to see who has more effective strategic communication. There are a lot of ways through the US send messages and try to make people to understand and to join or to work for an national objective.
  • 1
  • 2
  • 3
  • 4
  • 5
Total votes: 13
Peer vote

If to speak about efficacy of the strategic communications, I dare say the netocracy, virtually crossing the states’ borders and people’s minds, is really powerful and influential. We are living in the digital era, where any person can develop his/her own way of strategy to communicate for reaching his/her audience. The videos demonstrated didn’t leave me indifferent. They urged me to speculate, ponder and considerably weigh the information up. Now it’s my background on cognitive aspects on in-depth analysis of media impact that turns on Gatekeeping. To conclude, I voted for US media as the most effective owing to the fact that it is the most available for savvy media consumers.
  • 1
  • 2
  • 3
  • 4
  • 5
Total votes: 9
Peer vote

I guess, the most powerful world players are eager to use all possible methods and ways of strategic communication and propaganda as well. It is clear , that they need to use these tools for achieving their main goals: popularization of their views and controlling other countries.So to my mind, USA and EU have the most effective strategic communication. However Russia wants to spread its propaganda as well. But as we can see their way of strategic communication is not that effective.
  • 1
  • 2
  • 3
  • 4
  • 5
Total votes: 8
Peer vote

In my opinion all of them have effective strategic communications. It just depends the purpose which they have, because all the countries have personal interests and they are trying to convince people that something is good, but is not. I choose US, because in my opinion, in long time they can really send trust to the people.
  • 1
  • 2
  • 3
  • 4
  • 5
Total votes: 13
Peer vote

Currently, researching modern propaganda activities is the top priority of mine. Therefore, after an in-depth analysis of trends in terms of svaying public's opinion, I would outline Russian propaganda as the most powerful and unprecedently developing. Current Russian military doctrine considers information as cheap resources to produce. Besides, legal frameworks for informational activities on geopolitical arena are still decisive. Such kind of ambiguities became a building block for Russian international activity. European values of liberty, freedom of speech and expression are being transformed by Russian propagandists into a permission to spread any type of a content. Russia uses democratic tools to fight against democracy itself. With this manipulations Russia is forming the needed attitudes of the Europeans, that become a stimulating force and leverage for EU and European countries in terms of Russia opposing. For instance, competitiveness and efficiency of Russian informational activities can be seen in particular in Russia’s annexation of Crimea and the warfare in Eastern Ukraine. In both cases, results of long-term informational war created a platform for violating rules of International Public law and unprecedented conflict in the center of Europe. In this context, it is appropriate to emphasize that Russia takes the first place in the world for public spending on propaganda. The total government support for pro-government media in Russia has reached record levels, namely, $ 1.6 billion in 2012. However, data show that already in 2014, the amount has increased in several times. Although, budget money has been invested in such TV channels as RTR (19.1 bln. Rubles), Russia Today (11 bln. Rubles), Voice of Russia (4.4 bln. Rubles), Rossiyskaya Gazeta (3.95 bln. Rubles), RIA Novosti (2.9 bln. rubles), 1 channel, NTV, TV channel “Petersburg”(5 bln. rub). Russia under Putin has started to spend 2 times more on propaganda than the US. Besides, Russia is famous for the use of computational propaganda that can be considered as a leading one in terms of targeting the audience and reaching its goals. For detailed data in terms of expenditures hit the link: Propaganda epokhi Putina. Chasе vtoraya: Shchupaдtsa Kremlya [Propaganda of the Putin era. Part Two: The Torso of the Kremlin.]. In: Institut of modern Russia: https://imrussia.org/ru/%D0%BF%D0%BE%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0/1344-the-propaganda-of-the-putin-era-2
  • 1
  • 2
  • 3
  • 4
  • 5
Total votes: 8
Peer vote