What is strategic communication?

A fancy name for propaganda.
10% (6 votes)
An element of marketing.
90% (55 votes)
Total votes: 61

Comments

I think that strategic communication is an element of marketing, marketing is overall about advertising and advertisement cannot be done unless something is being communicated to the public, in order to communicate efficiently one needs a strategy , but in order to do it successfully one needs to have really good skills and passion in order to communicate strategically so that the advertisement can catch the eyes of the public.
Total votes: 2
Peer vote

I chose propaganda because of it s purpouse. They are basically the same thing. Only thing that makes the difference is the purpouse that they are used for
Total votes: 1
Peer vote

In my point of view, strategic communication is a way of influencing and manipulating the behaviour and mentality of certain set of audience with a scrupulous strategy, vision and purpose. In strategic communication, message development, or the process of creating key points or ideas, require high levels of planning, research in order to get the desired results. So, according to me strategic communication is an element of marketing.
Total votes: 2
Peer vote

Strategic communication is a communication with the established in advance goals and objects concerning to the object of interaction and with appointed ways to achieve them sticking to the plan. An interlocutor should be investigated as much as possible for accomplishment of communication that we might call "strategic". An implementer envisions influence of communication and build a plan taking into consideration all possible variants of continuation.
Total votes: 1
Peer vote

So, everybody knows that the communication plays an important role in our modern life. Especially I think in business. So, in this area we often use the ‘strategic communication’. But what it means? It means the real marketing with the master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation. So, with this type of communication you can encourage people to your brand or something else. But to be successful in that, you have to know many principles, stages and goals of the strategic communication. If to talk about my opinion, I think that the main idea of STRATEGIC communication is to convey the information to people, but not to CONVEY them your idea, not to ‘attack’ them. Namely, don’t turn it in a propaganda.
Total votes: 3
Peer vote