What is strategic communication?

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A fancy name for propaganda.
10% (6 votes)
An element of marketing.
90% (55 votes)
Total votes: 61

Comments

I think that strategic communication is an element used in marketing. To get the maximum of what you want from the audience to do or to think, first of all you need to have a very good knowledge about their interests. Knowing this, you have to adapt your marketing strategy for your target group. Strategic communication suppose adapting the message and the channel used to transmit it to target people so that the audience will trust it.
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In my opinion, strategic communication is a more subtle way of making people what you what them to do for you but not saying in a direct way for them to do it but making them taking that decision by themself based on your wish. All of them decisions Will be taken thanks to your influence on them and that's way IT's call a "strategic" communication, because all leads to a very deep connection between your main purpose and why other people would achieve it for you and in your name. Also, this clearly follows a psihological path because you work with the Power of people to empathize with you and your aim.
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I think that strategic communication is more propaganda than an element of marketing, because it is a broader concept. Propaganda is used in diferent spheres of our lives on all levels. Š¯owever, strategic communications on a micro level are an element of marketing because it helps to achieve the goal.
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Voting for the answer to the "marketing element" option, I was convinced that the majority also shrugged as we live in a fairly integrated world, where marketing has long sunk its effectiveness and necessity. I believe that strategic communication is a step forward to maximize the needs of the target audience. It provides an opportunity to realize the desires and whims of a target audience that satisfies consumers, and significant volumes of product sales that satisfy the manufacturers. However, one should not forget that in a bad hands or with an intention to abuse, a strategic company can bring significant negative features.
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In my opinion strategic communication is an element of marketing. Strategic communication can be defined as the purposeful use of communication by an organization to fulfill its mission. Using the right tools, the right way to connect with your audience the best way to achieve your communication goal. Strategic communication is an inportant tool for marketing, if utilized effectively. Even though strategic communication is an element of marketing in some cases can also take the form of propaganda. Propaganda is often associated whit a form of manipulation whose purpose is to make people belive everything. Propaganda is a subjective information used to influence an audience. Overall strategic communication can take both forms, as an element of marketing or as propaganda, it all depends on how it is used. However i think that strategic communication is more an element of marketing than is a fancy name for propaganda.
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As someone that had extensive contact with the field of marketing, I can assure you that the vast majority of the people working in the field do not see themselves as "agents of propaganda". Unlike propaganda, marketing does not impose and it does not judge (or it should not) the main goal of any marketing activity is to make an offer palatabile to you and let you make a decision with your money or time. Strategic communication is not optional, you need it in order to keep "the lights on" and as with anything, an simple example can be as illustrative as an entire presentation. Ergo, if you are selling japanese wagyu beef for 400$(dollars)/kg it would be a bad decision to try and convince people in the rural parts of Eastern Europe to buy it, because no one can afford it,even if they wanted to give it a try. What you should do, is market it to people that can buy it and do so with some degree of regularity, say a specific group that earns at least 50.000$ (dollars) an year. So yes - strategic communication is important and it's not the same as propaganda.
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From my point of view, strategic communication teaches us how organisation communicate to achieve an objective and include courses that examine communication through public relation, marketing communication, advertising, persuasion and communication campaingns. So I think that strategic communication is more a marketing element than a fancy name for propaganda.
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It was interesting.
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What do you think about strategic communication?
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In my opinion strategic communication it is an element of marketing. Strategic communication, by way of organization, influences the business process, therefore, if an organization is successful in implementing strategic communication, it will certainly notice a positive effect on the efficiency and effectiveness of the business process. On the contrary, if a company either does not implement a strategic communication system, or implements it in a way that is desirable, it will record a negative effect on the business process.
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