What explains the success of Cambridge Analytica?

A unique combination of three technologies (behavioral science, data analysis, and addressable ad tech) in political campaigns.
88% (44 votes)
A lack of scruples to use academic research as an excuse for obtaining personal data for targeted political campaigns.
8% (4 votes)
The real success of this firm is generally overstated.
4% (2 votes)
Total votes: 50

Comments

So after Assange and Snowden, now is Cambridge Analitica. I wait for Google and Facebook. So firsts two spy diplomats and they're habits, now this organization shows how to use average people habits not only for economic purposes but for political ones. But all of them point to Russia directly or indirectly. So now people can see that free games or polls, funny videos, strange friends, vacations pictures or destinations can provide valuable information. This information can be used to influence economic or political actions. Citizens privacy became more relevant nowadays than 20 years ago. Big companies spend a considerable amount of money to know this information. Complicated algorithms can provide almost all intentions of people. So knowing this you can act accordingly and spend less money in a marketing or election campaign and microtargeting people. I choose number 2 because that's the future for everything.
Total votes: 12
Peer vote

These days, scientists have in their toolbox an impressive mix of machine learning, statistics, robust programming skills and both artificial and natural intelligence - and I am sure they are all trying to capture and influence human behaviour in evermore nuanced and targeted ways.
Total votes: 11
Peer vote

I think big success of Cambridge Analytica explains by their innovation methods and that they were the first. Also is to combine different research technologies and а lack of scruples to use academic research as an excuse for obtaining personal data for targeted political campaigns. And I believe that similar companies will still show up and create competition for Cambridge Analytica and maybe they will be even more successful. Probably the further stronger protection of personal data in developed countries will make the more difficult legal process for their further use for political purposes. Propaganda will always be developed along with the development of various sources of information and try to purposefully influence the choice of people. And only "healthy skepticism" in everything will help to make the right choice.
Total votes: 8
Peer vote

I am sure that success of Cambrige Analytica is not overstated, it is really prosperous company. This achievement are explained by using different approaches to getting information about society and every person. Not only unique combination of three technologies: behavioral science, data analysis, and addressable ad tech, but others hidden methods. It is another case that this Big Data, including personal data may be used for dishonest purpose. For example for political campaigns as tool of impact on target audience. As we already see it creates a great scandal, because no one whant his personal information to be sold and used. But I think everyone could notice great indirect influence of this company. You might be under effect of that even if you don`t want it.
Total votes: 6
Peer vote

I think that success of of Cambridge Analytica can be explained with a unique combination of three technologies (behavioral science, data analysis, and addressable ad tech) in political campaigns. They provide advanced and modern analysis, and therefore fast and efficient, what the current consumer demands.
Total votes: 6
Peer vote

I will not build my argument around how much success had Cambridge Analityca, but I will focus on how much ethical were the methods used to achieve all this success. We already know about how online ad targeting and personalization works, but it’s important to notice how they are used. On one hand, we talk about personalized content, that is based on the individuals' characteristics, desires, preferences etc. in order to persuade them. But what is wrong is telling to one individual one lie in order to achieve the same purpose. This is also the case of Cambridge Analytica and we can identify this in the first video of Alexander Nix. He is sustaining the idea of “behavioral communication” in online targeting and his examples are illustrative for what I had just pointed out in the upper lines. He uses two different examples to illustrate how behavioral science works. In the case in which someone has a private beach, he can keep people away, by putting up a “private property” sign vs. a “warning: sharks beyond this point” sign. So, while the first sign is a reflection of the reality, the second doesn’t keep any consideration on whether there actually are any sharks. So we talk about putting a lie, and after setting its target.
Total votes: 5
Peer vote

I think, in modern world is difficult to conceal personal data, because everything about us can be learned from instagram, facebook and other social networks. All this allow people to become closer to each other, but it also open a big part f private information about our life, and this information can use both in good and in the wrong direction. So, the success of Cambrige Analytica depends precisely on the fact that the company was one of the first to start processing information in this way. Of course today, such technologies are an integral part of our life in all its areas, but personally it is very difficult for me to answer, is it good or bad? On the one hand, such analytics helps to remove all unnecessary from information space, but also allows to manage a public opinion.
Total votes: 6
Peer vote

It might not be the more popular option, but I do actually believe that the broad success of the Cambridge Analytica methodology has been largely overly embroidered. It is easy to understand why, it's success is undeniable and this fact is widely reflected by the fact that other similar entities picked up the model and tried to implement it in their various ways to a more or less equal degree of relevancy. But, if we look at the larger picture, especially when taking into consideration a larger historical representation of how data collection happens, what we can observe is nothing more than marketing agencies doing what they have always done, acquiring data in it's various forms and means and selling it, marketing it to interested parties. What gives the impression of magnitude is the fact that these agencies have access to a more efficient and all-encompassing technological bedrock in which to operate, but that does not necessarily entail that the "controversy" deserves it's proportions.
Total votes: 5
Peer vote

Learning on how to develop my own methodology in the connected area of research I cannot stop admiring the way how they produced such a powerful tool based on an analytical approach and extremely precise interdisciplinarity. At the same time, I do understand the way it was done and the norms it ignored. Despite all this, it was a great lesson we all should learn from on different levels, starting with governmental to even a personal one. Humanity though that Internet makes their life easier? they can do whatever they want online and there will be no consequences, but this case shows that there are. Personal privacy should be firstly maintained by a person, therefore it brings us new responsibilities which again is a good chance for making our society more conscious.
Total votes: 6
Peer vote

As for me, every day we wake up in a new world, or even more, every minute or second, because nothing stands still, and especially the development of innovative digital technologies. Artificial intelligence, machine learning, life on Mars all this and other things are just evolving, but even now we see the results of the use of innovative algorithms, in various areas, of course, but, as it seems to me, most of it is focused on social issues, on people, exactly. Does this explain success of Cambridge Analytica? Maybe, but as I believe, success is provided only by hard work they, of course, did to create and develop a unique combination of three technologies (behavioural science, data analysis, and addressable ad tech) in political campaigns.
Total votes: 5
Peer vote