What explains the success of Cambridge Analytica?

A unique combination of three technologies (behavioral science, data analysis, and addressable ad tech) in political campaigns.
88% (36 votes)
A lack of scruples to use academic research as an excuse for obtaining personal data for targeted political campaigns.
5% (2 votes)
The real success of this firm is generally overstated.
7% (3 votes)
Total votes: 41