I am professor in the department of communication and marketing of Universidade Metodista de São Paulo (UMESP), where I coordinate the degree course in advertising. I hold master's degrees and a PhD from the same university, with a thesis on media, marketing and communication. I also work as a teacher at ESPM School, FESPSP, and am a visiting profesor at Wuhan University. I lead the Four Continent Marketing Workshop project in Brazil, a partnership with Washburn University (USA), PXL School (Belgiun) and Wuhan University (China). Currently I am also director of institutional relations at UMESP.