Communication Content Management

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Journalism and social media

Aims and scope: 
The aim of the course is offer specialization in information production processes for professionals who wish to act as managers of journalistic content, with an emphasis on digital platforms. Taught in English for communication professionals, or people from other areas, who want to know more about communication, journalism and social networks. Plan and learn about news content production processes according to audiences, languages and platforms; Emphasize production processes in journalism, such as agendas, analysis, writing, editing, art, layout, social media.
Methodology: 
This course will consist of four online meetings, once a week, combined with development of exercises and creation of professional social media pages with personalized content for each student at the end of the program.
Topics: 
Show the processes of preparing journalistic content, according to the media and public; Stimulate the capacity for analysis, classification and hierarchy of journalistic information; Discuss the importance of digital platforms in the transmission of journalistic information; Reflect on the relationship between content and form in journalism, with emphasis on graphic design in the accessibility of information. Discussion on fake news and copyright in the use of videos, images and content.
Indicative reading: 
Castells, M.; The Rise of the Network Society (The Information Age: Economy, Society and Culture, Volume 1), Wiley-Blackwell; 2nd edition (January 15, 2000). Pavlik, J.; Journalism in the Age of Virtual Reality: How Experiential Media Are Transforming News, Columbia University Press (September 17, 2019). Kembrew M.; Zimdars, M. Fake News: Understanding Media and Misinformation in the Digital Age. The MIT Press (February 18, 2020).
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